De kracht van kleuren

“Ik had direct gezien dat het Playmobil was, want ik zag een blauwe doos en Playmobil is altijd blauw.” Tegen zoveel gezonde kinderlogica is absoluut niets tegen in te brengen. Een mooie illustratie toch wel hoe een merk door consequent kleurgebruik een plaats kan veroveren in de geesten van de consument. Chapeau dus ook voor Ferrarirood, Applewit en Orangeoranje.

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