Helion uit de startblokken

Meten is weten. Dat beseffen ze maar al te goed bij Helion, een kersvers bedrijf gespecialiseerd in het meten en managen van klantenervaringen. Daarbij peilen ze naar factoren om na te gaan waarom klanten wel of niet bepaalde producten kopen, waarom ze trouw blijven (of net niet) aan merken en wat hun verwachtingen zijn van merken. Dat doen ze o.a. aan de hand van mystery shopping.

De mensen van Helion kwamen aankloppen bij Namedropping voor de ontwikkeling van hun bedrijfsnaam. Ze waren vooral op zoek naar een naam die er uitsprong in het woud van grijze proposities. Met Helion zijn ze alvast in hun opzet geslaagd.

Meer info via www.helionresearch.com

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